By Paul O’Brien
Unlike the previous month, Marvel shipped most of their big titles in November, and managed to complete their autumn crossover. It was another light month for new titles, with only a few miniseries hitting the shelves. But the “Messiah Complex” crossover in the X-books got into full swing, WORLD WAR HULK wrapped up, and “One More Day” continued.
Most of the Marvel Universe superhero titles are, by this point, between events. They completed their WORLD WAR HULK crossovers as originally scheduled, and they’ve stopped carrying “Initiative” banners on the front. Although November saw the first book to carry a “Secret Invasion” banner – NEW AVENGERS: ILLUMINATI #5 – the event proper is still months away. This is presumably the main reason why a lot of former Initiative titles have gone into a dramatic sales decline over the last couple of months, which continued in November.
Still, with Marvel’s major titles reaching the shelves, we’re back to business as usual in terms of market share. Once again, Marvel was the largest publisher in the direct market, leading DC by a tight 37% to 36% in dollar share, and a slightly more comfortable 42% to 36% in units.
Thanks as always to Milton Griepp and ICV2 for permission to use their figures for these calculations.
1. WORLD WAR HULK
05/07 Prologue - 111,153
06/07 World War Hulk #1 of 5 - 204,823 (+84.3%)
07/07 World War Hulk #2 of 5 - 165,402 (-19.2%)
08/07 World War Hulk #3 of 5 - 156,526 ( -5.4%)
09/07 World War Hulk #4 of 5 - 148,610 ( -5.1%)
10/07 ---
11/07 World War Hulk #5 of 5 - 145,821 ( -1.9%)
6 mnth (+31.2%)
Although WORLD WAR HULK hasn’t sold in the numbers of CIVIL WAR, nobody really expected it to. When you consider that the parent title generally sells around 47K, these are astronomical numbers. By any reasonable standards, the book has to be considered a huge success.
The next question is how well Marvel can capitalise. They have a new HULK title in the wings, while INCREDIBLE HULK is being relaunched (presumably temporarily) as a Hercules series. There are also a couple of spin-off miniseries from the crossover: WARBOUND and DAMAGE CONTROL.
Issue #5 has a variant cover, like the rest of the series.
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