By Paul O’Brien
Once again, CIVIL WAR is the dominant theme for November, as the mega-crossover sprawls into its seventh month. This should have been the last one, but thanks to the delays, there’s a while to go yet. However, we do get two new ongoing titles this month – PUNISHER WAR JOURNAL, which was delayed by the CIVIL WAR rescheduling, and IRON FIST. There’s also a motley selection of new miniseries, among them Rob Liefeld’s ONSLAUGHT REBORN, J Michael Straczynsk’s BULLET POINTS, and the WHITE TIGER series co-written by Tamora Pierce.
Marvel thrashed DC in terms of market share – 48% to 39% by units, and 48% to 38% in dollars. Not even remotely close.
Thanks as always to Milton Griepp and ICV2 for permission to use their figures for these calculations.
1. CIVIL WAR
05/06 #1 (of 7) - 357,601
06/06 #2 (of 7) - 339,527 ( -5.1%)
07/06 #3 (of 7) - 330,304 ( -2.7%)
08/06 ---
09/06 #4 (of 7) - 280,508 (-15.1%)
10/06 ---
11/06 #5 (of 7) - 272,603 ( -2.8%)
6 mnth (-23.8%)
The lynchpin series for the big event continues, and once again there’s a variant cover. Thanks in part to more variants, re-orders are still coming in for issues #2 (3,246) and #3 (21,276), all of which are included above. No re-orders for issue #4, though, which is slightly odd, and does lend some weight to the theory that these re-orders are largely driven by variants.
But issue #4 did pick up some re-orders last month. Its first month orders were 272,573, so in that sense, this issue is marginally up. This is pretty much consistent with what we’ve seen on ULTIMATES, where even more protracted delays don’t seem to have made the slightest difference to sales.
Having said that, it’s always worth remembering that this is an order chart, not a sell-through chart. Several prominent retailers have reported huge drops in actual sales for issue #5, with around 20% of readers dropping the book. This is very strange behaviour and, of course, we have no way of knowing whether it’s simply a quirk of these stores. Lateness doesn’t usually have that effect, so there would be two possible explanations: either CIVIL WAR sales are more sensitive to delay because it’s a crossover event, or it’s a backlash against the actual content, perhaps the bait-and-switch tactics played with Thor’s return.
And even if 20% of readers did desert this book, of course, it would still be vastly outperforming the rest of the market.
Meanwhile, last month’s CIVIL WAR: CHOOSING SIDES one-shot picks up 7,454 re-orders, and charts again at number 217. That brings its total sales to 82,065.
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